Bright Ideas for 2008 (BrandWeek)

Marketing is about solving problems. Young people aren't buying our cars. Mothers think their diapers are better. The cheaper store brands are eating into our profits. In the course of solving problems, marketers often stumble onto ideas.

All News... Medway at Large - Reporters' Notebook (The Kent Messenger)

Writing this remotedly from from home up northish in the hood. Didn't have time to update today but just wanted to write a few lines to keep up appearances before this blog returns with a proper regular flourish in the New Year.

The Best Senate Campaign of 2008 (Washington Post)

DALLAS, Texas -- As the new year approaches (and the Fix vacation continues), we have begun to reflect on 2008 and the campaign that was. Over the next few days, we will roll out our choices for the best Senate,...

Bright Ideas for 2008 (BrandWeek)

Imagine an advertising campaign where the pitch is so covert that the advertiser is all but undetectable. That's the thinking behind "dark marketing," a term that seems to refer to ninja-type martial arts applied to shilling products.

Some doubt GMAC move will help car buyers (Fort Worth Star-Telegram)

Skeptical analysts say the change won't make consumers any more willing to pony up for new cars.